Ideas & Tips

5 Ways to Save Your Money

Posted in Ideas & Tips
  1. Avoid Tax Penalties
  2. Watch the Deadlines
  3. Pre-sort your work before the bookkeeper receives the material
  4. Keep All Relevant Receipts
  5. Log Your Business Milege


Top 44 Business Promotion Ideas

Posted in Ideas & Tips
  1. Advertise in the classified advertising section of your community newspaper
  2. Advertise in the Yellow Pages
  3. Advertise on a grocery buggy
  4. Approach your prospective customers over the phone
  5. Approach your prospective customers in person
  6. Approach your prospective customers through the mail
  7. Be a guest speaker at seminars and present on your area of expertise
  8. Be a guest speaker on a radio talk shows
  9. Build and maintain a customer mailing and contact list on database software
  10. Design a brochure that best explains the benefits of your services
  11. Design a small order campaign
  12. Design a point of purchase display for your product
  13. Design a telemarketing campaign
  14. Design an image building logo for your company
  15. Design and distribute a quarterly newsletter or an industry update announcement
  16. Design and distribute company calendars, mugs, pens, note pads, or other advertising specialties
  17. displaying your company name and logo
  18. Design and distribute a free “how to do it” handout related to your industry (e.g. Tips for conserving energy in your home)
  19. Design buttons, decals, and bumper stickers or balloons with your company name, logo or slogan
  20. Design t-shirts displaying your company name and logo
  21. Explore the costs of advertising costs using magazines, on radio television, billboards, bus shelters and benches.
  22. Refer to the publication “Canadian Advertising Rates and Data” (CARD) for some of this information
  23. Explore ways to share your advertising costs using cooperative advertising
  24. Follow up with customer purchases with a thank you letter
  25. Follow up customer purchases with Christmas or birthday cards
  26. Have your company profiled in a magazine or newspaper that is read by prospective customers
  27. Hire an advertising agency or public relations firm
  28. Hold a promotional contest
  29. Hold a seminar on your services, product or industry
  30. Include promotional material with your invoices
  31. Look for prospective customers at trade shows related to your industry
  32. Look for prospective customers in associations related to your industry
  33. Look for prospective customers in seminars related to your industry
  34. Look for prospective customers in magazines and newspaper related to your industry
  35. Package your brochure, price lists and letter in a folder for your customers
  36. Place a sidewalk sign outside your store or office
  37. Place flyers on bulletin boards and car windshields
  38. Place promotional notes on your envelopes, mailing labels
  39. Place signs or paint logos on your company vehicle(s)
  40. Prepare a list of product features and benefits to help you plan your advertising and promotional campaigns
  41. Prepare proposals offering solutions to your customers needs
  42. Provide free samples of your product or service
  43. Provide public tours of your operation
  44. Sponsor a charity event
  45. Sponsor an amateur sports team
  46. Sponsor a cultural event through a community arts organization
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